Research in three different states shows a surge of cannabis concentrates sales. In a market that used to be dominated almost entirely by flower, experts are trying to figure out what’s behind the change, and where it’s headed.
Two different analytics firms ran studies in different states, but came to basically the same conclusion. This year, BDS Analytics looked at sales in California and Colorado. They found that when Colorado started selling legal recreational sales, flowers accounted for 65 percent of all cannabis sales and extracts were responsible for only 13 percent. That percentage has since more than doubled 27 percent.
Meanwhile, BDS’s numbers for the second quarter of 2017 show that 25 percent of cannabis sales in California revolved around concentrates. The Golden State took in $169 million in extract sales between April and June.
Some other weed-interested eggheads at the data firm Headset ran another comprehensive study of marijuana sales, this time in Washington State. A recent report from the firm showed that extracts took in 11.7 percent of the market in July 2017. While that’s not the same powerhouse quotient we see in California or Colorado, it’s still up from 10.3 percent during the same month last year.
(For an idea of the unique pothead culture of Washington, we’d point you to the fact that, according to Headset data, Washingtonians spend almost as much (11.3 percent) on pre-rolled joints as they do on concentrates.)
But the million dollar question is: why the recent change in cannabis habits? Not surprisingly, there’s a different answer for every expert. Headset CEO (and co-founder of Leafly) says that consumers have just got a new taste for the “cleaner” experience of using concentrates, according to an article in Benzinga.
That publication also proposed that cannabis users were turning to extracts because of the equipment it necessitates. Oil rigs, nails, dabbers, mats; all of it takes on a kind of hobbyist vibe. Everyone can smoke a joint. Not everyone can take a perfect low-temp dab.
On the other hand, changing technology plays a big role too. Greg Shoenfeld, vice president of operations for BDS Analytics, told the Press Democrat that improvements in manufacturing methods are to thank for the upspike in extract sales both in Colorado and California.
Photo by Flickr user Andres Rodriguez