Project SAM released a video last week claiming that the marijuana business is following in the footsteps of Big Tobacco in its sales and marketing tactics. The group – which says they “believe in an approach that neither legalizes, nor demonizes, marijuana” – has a semi-legit advisory board including a Kennedy and former Deputy Director of the White House Office of National Drug Control Policy.

But their video lacks a little in convincing arguments. It just shows a bunch of tobacco reps denying the health risks of smoking cigarettes, and then a couple of marijuana supporters denying that marijuana is harmful or addictive, and then says they’re the same thing. That’s a little like if we show a video of Robert Durst denying that he’s a murderer followed by a video of you denying that you’re a murderer, and then say that’s conclusive evidence you’re a murderer.

It’s unclear from Project SAM’s website exactly what the group wants. They are anti-incarceration for possession and selling in small quantities, and pro-medical marijuana, at least in some instances. They’re interesting if for no other reason than it’s refreshing to hear a different opinion in marijuana legalization other than an emphatic “yes” or an emphatic “no,” even if it’s not a particularly convincing opinion.