After the vaping crisis of last year, many cannabis manufacturers and retailers are developing systems to distinguish their product from tainted and unsafe oils.
Many of these solutions revolve around packaging, innovations in security labels and barcodes which will help consumers authenticate the contents of vape cartridges.
In this way, the cannabis industry is getting in line with the practices of other consumer goods like food, pharmaceuticals, and alcohol.
“This is like alcohol. If people are getting sick and dying from moonshine, they’re quickly going to say, ‘I want to go with authentic Jack Daniels or authentic Grey Goose,’” Nick Kovacevich told Marijuana Business Daily.
Kovacevich is CEO of cannabis firm KushCo, which last fall started working with anti-counterfeiting consultancy De La Ru to create authentication solutions for cannabis vape products.
The fruits of their collaboration include enhanced packaging which uses 3D photopolymer images, unique serialization, e-verification, label-tracking, and data-capturing capabilities.
Many other companies are creating additional cutting-edge authentication strategies. For instance, MJ Biz Daily reports that the Denver-based cannabis compliance firm Akerna has created a system where consumers can learn the entire processing history of a cannabis product by scanning a unique barcode on its label.
Similarly, the Denver marijuana inhaler manufacturer Gofire has installed microchips in its cartridges which allows consumers to access data on the extract’s third-party lab test results and batch history.
With all of these methods, the goal is to create greater transparency for the cannabis consumer so that they can make informed decisions about their purchases. Of course, these methods will only work in states which have regulated medical and recreational cannabis. In black market states, consumers will still be on their own.
Photo via Flickr/Mike Mozart