That guy Seth Rogen sure loves weed. He made like eleven or twelve movies all about it, one that even got a popular strain named after it.

Plus, he recently created his own line of cannabis products called Houseplant as a collab between him, his writing partner Evan Goldberg, and the giant weed company Canopy Growth, getting himself even more rich off of his particular brand of stoner.

And now Rogen and Goldberg are trying to put their weed power toward good use, with the launch of their cannabis social activism project, the National Expungement Week.

From September 21-28, Houseplant, Canopy, and the organization Cage-Free Cannabis are co-sponsoring the effort to aid people convicted of non-violent cannabis crimes to expunge their criminal records. In cities across the U.S., the initiative will hold a series of events including pop-up legal clinics and public information seminars to help right some of the wrongs perpetrated by the War on Drugs.

“There’s just millions and millions of people in America who can’t vote, who can’t get a job, who can’t do things that many, many people take for granted because they have been arrested for something that isn’t illegal anymore,” Rogen told VICE in an interview.

“To us, that is just unacceptable. Weed should have never been illegal in the first place, that’s the premise that we operate under.”

Having risen to the ranks of weed royalty, Rogen and Goldberg are acknowledging the role their privilege played in their ascension and trying to help out people who have been hurt, instead of helped, by the legal system around cannabis

“We just were born in a place where weed was more accepted and some people were not and their lives have been fucked up because of it,” Goldberg said.

“We are very aware that cannabis has been used to target marginalized groups of people and people who are not marginalized have not been targeted by it. In fact, many of them have been rewarded by being some of the first to flock to the industry and profit off it,” Rogen added.

Now that weed is legal in Canada and much of the United States, many of the same people who have been targeted by cannabis laws over the years are now at a disadvantage in the regulated market.

“Weed should have never been illegal in the first place. If you go back, a large part of the reason it is illegal is literally racist and it’s very important to us to acknowledge that and not hide from that and try to help fix that in any way we can,” Rogen said.

But that doesn’t mean that weed is all serious social issues and no play. The two still get high for fun, to aid their creative process on their film and TV projects, and just to deal with life.

Goldberg told VICE that weed “helps in every facet of our lives, really,” and Rogen also talked up his more or less constant weed use. “I would say my baseline level of functionality is intrinsically tied into cannabis,” he said.

Photo via Flickr user Gage Skidmore