Lagunitas will soon become the first big name brewery to dive head first into the cannabis market. On Tuesday, the company put out a press release announcing their upcoming new beverage Hi-Fi Hops. Unlike many cannabis-branded beers that have come before, Hi-Fi will have real live THC (one variety comes with 10 mg, another with 5 mg of THC and 5 of CBD).
As the brewery noted, “it’s quite frowned upon when breweries try to make other awesome buzz-inducing beverages, especially if they include THC,” so they found a work-around to that particular problem: Hi-Fi Hops is not actually beer.
Instead, the canned drink is an “IPA-inspired sparkling water […] made using everything Lagunitas knows about hops and […] infused with THC and/or CBD.” That’s right; sparkling water. It doesn’t even have any carbs. Essentially it’s just like other THC-infused drinks in shops across the country, except that one has a recognizable brewery’s name on it.
What it does have that puts it in the family of beer are hops, which are also a close cousin biologically of cannabis. So what we’re imagining is a sparkling water with some bite and a mellow buzz to go along with it.
That buzz comes courtesy of old mainstays of the California cannabis concentrate scene, the ubiquitous AbsoluteXtracts. The company previously teamed with Lagunitas on their SuperCritical line of beers which contained cannabis-derived terpenes. Both Lagunitas and Absolute have developed reputations for quality product and trouble with the law. AbsoluteXtracts was raided in a crackdown on hash oil extractors in Northern Cannabis awhile back, and in 2005 the California Department of Alcoholic Beverage Control suspended the Lagunitas’s license because an employee was caught rolling a joint at a company party.
Hi-Fi Hops will be made available in Californian dispensaries beginning on July 30th.
“Hi-Fi Hops is not the first chapter in the love affair between cannabis and Lagunitas, but it is one of the most exciting,” said Maria Stipp, CEO of Lagunitas Brewing Company. “The idea of being a part of a no-calorie beverage infused with cannabis seemed like a perfect next step in our product innovation, and a natural way to marry our past with our future.”
Photo via Flickr user Patrik Kristian