As the cannabis industry expands quicker than our universe, it’s filling with lots of little niche bubble universes. We got wooks, hippies and thugs, among others. Each one a target for cannabis-entrepreneurs’ marketing campaigns. But one of the biggest niches in the stoner culture is the yuppie. Three things yuppies love are expensive appliances, coffee, and weed.
And Christmas has come early for these white-collared green-lovers: Uncle Ike’s Pot Shop in Seattle is now selling Catapult cups of cannabis-infused coffee that fits into your handy office break room Keurig machine. The cups go for $10 and carry 10 mg of THC each. That means you can take your wake and bake with you on the commuter train from Cos Cob without dank-stanking your Brooks Brothers suit on the way.
“I liken it to a Red Bull and vodka,” Uncle Ike’s sales manager Jennifer Lanzado, told Yahoo! Finance. “I had more energy, but I still had the relaxation you get from cannabis.” The analogy is a little weird, a party cocktail compared to a drink that could either get you through a work day or medicate you or both at the same time, but it makes it relatable to your average consumer.
Old Uncle Ike is far from alone in the perky-pot game. Famous cannabis grower and author Ed Rosenthal is putting out a line of Ed Rosenthal’s Select Coffee, made from his trim, in an effort to, “come up with a new product that’s not the standard candy bar,” according to the company’s CEO Ross Franklin.
House of Jane is another edible-maker aimed at the middle-class professional. Their k-cup coffee, sold in a few dozen California dispensaries, comes in sativa, indica, hybrid, cbd paired with four varieties of roast. Jane also sells infused instant coffee, as well as tea, hot chocolate, and edibles. Their creamer won best edible award at HempCon recently. Both Jane and Ed pitched at a recent Shark Tank-style session for the godfather of all cannabis investment, the ArcView Group.
Cannabis and coffee have recently been shown in a neurological study to have an interesting relationship when they double-team your brain. There’s a symbiosis that goes on that almost forms a new experience instead of two separate ones. Far out!