At Dabs Mag, we love headlines that wouldn’t make any sense to someone who’s been in a coma for five years. And this is a pretty good head-scratcher for all you coma recoverers out there, so we’ll take it step by step.
Post Malone, the best-selling singer with tats all over his face, last year launched a CBD company, much like pretty much every other celebrity in the last few years. Called Shaboink, the company made CBD weed prerolls. The plan was for Shaboink to expand into a “lifestyle brand” this year.
But then, this big pandemic that’s keeping everybody inside their homes, changed Malone’s plans.
“I’ve been working with my team on a number of unreleased products that fit into my lifestyle that I can’t wait to share with my fans,” the singer told Rolling Stone.
“[But] when faced with COVID-19, I knew it was important to pivot to products that could help us stay clean now, so we can get back to shaboink’ing later.”
Partnering with the nonprofit Direct Relief, Malone will provide 40,000 of the highly in-demand N95 masks to doctors and nurses on the front lines of the pandemic. The company will also provide other protective equipment to frontline workers.
Shaboink is also selling “Clean Kits” to online customers, with a portion of the proceeds going to Direct Relief. The kits come complete with face masks, disposable gloves, hand sanitizer, soap, disinfectant wipes, and packets of vitamin C “crystals,” all individually branded with the Shaboink logo in what Rolling Stone calls a “candy box-style packaging.”
“I just wanted to make something that’s fun, and Shaboink is about having fun at all times,” Malone said. “We’re all in a pretty shitty time right now but we’ll get through it; let’s keep clean and kick this thing’s ass.”
The rapper also recently raised nearly a million dollars for the United Nations Foundation’s COVID-19 Solidarity Response Fund with his online tribute concert to Nirvana.
Photo via Flickr/Drew Yorke-Slader