Snoop Dogg’s got a finger in so many cannabis industry pies that pretty soon he’s gonna have to start using his toes. The rapper-cum-actor-cum-entrepreneur has partnered up with weed mega-corporation Tweed, perhaps the biggest cannabis firms in Canada, according to the Ottawa Citizen.
The fact that Canada is likely on the brink of nation-wide recreational legalization has probably made Snoop-a-loop look past that red maple leaf on the country’s flag to the green sticky icky one he’ll soon be selling by the bushel in the land of poutine.
The deal will have Tweed paying the D-O-Double-G for exclusive rights to some of the branding and content of the rapper’s company LBC Holdings.
“There are real social and medical benefits from the cannabis industry, and the world is seeing this positivity in a whole new way,” Snoop said in a statement, as reported by VICE. “Canada has been at the forefront of the business model, and I look forward to being a part of the road ahead.”
Snoop is already one of the most prolific movers and shakers in all of cannabusiness. Not only is he distributing his own Leafs by Snoop brand of flowers, concentrates, and edibles since last fall, he’s also involved in cannabis venture capital fund Casa Verde Capital, and has the weed niche of mass media pretty much cornered along with Willie Nelson – he raps about weed, smokes weed in any movie that will pay him to, and even hosts his own uneven weed-centered chat show.
Mark Zekulin, president of Tweed, says that more details of Snoop’s Canada crossover will be revealed soon. “The deal locks us in a relationship with a connoisseur and icon in the cannabis space,” he said.