For years now, as cannabis has been slipping more and more into the mainstream, the question on the lips of many has been, “Who’s going to be the Coca-Cola of cannabis?” Well, it looks like the answer to that question might be as predictable and soul-crushing as you could imagine.
Multiple sources involved with the Coca-Cola Co. informed BNN Bloomberg that the iconic global brand is in “serious talks” to dip their toes into the weed market.
No, Coca-Cola is not embracing its roots of lacing their beverages with narcotic agents (it’s worth a quick internet research trip if you don’t know much about Coca-Cola’s cocaine roots).
There won’t be any THC in the Coke (for now at least). Instead, the biggest beverage company in the world is talking about infusing drinks with CBD. They’re in talks partner up in this task with the Canadian company Aurora Cannabis Inc.
“They’re pretty advanced down the path,” said one source with direct knowledge of talks between the two companies, adding that their potential collaboration would be “more of the ‘recovery drink’ category.”
When asked to confirm the talks with Aurora, Coca-Cola declined to comment, but a spokesperson wrote in an email to Bloomberg that “along with many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world. The space is evolving quickly. No decisions have been made at this time.”
Aurora has also been coy in their public comments. In a statement, a company spokesperson said, “As a rule, we do not discuss business development initiatives until they are finalized, however we have a responsibility to our shareholders to give proper consideration to all relevant opportunities that are presented.”
Photo via Paul Felardeau