Kanye West, the article says, has “made an indelible mark on the industry with his genius-level use of sampling in some of his most successful songs.”
As for “The Way I Are” scribe, the article says, “Super-producer Timothy ‘Timbaland’ Mosley is inarguably one of the greatest producers of our time… His monolithic discography includes everyone from Madonna and Gwen Stefani to Jay Z and Beyonce. Having a strong repertoire of beat-box and self-made sounds, Timbaland changed the game when he broke down a baby’s cry from the band Perrey and Kingsley’s song ‘Countdown at 6’ and reconstructed it as the main beat for Aaliyah’s 1996 hit ‘Are You That Somebody.'”
The article also cites Disclosure, Full Crate, T Pain, Daft Punk, Drake, Lil Wayne, and Coldplay as artists changing the game with new technology.