With marijuana being legal in Washington and Colorado, it can be hard to find a place to fully enjoy it. It is illegal to smoke pot in public, and hotel and restaurants generally don’t allow it either. It is illegal to enjoy nearly everywhere but on your own private property, so many tourists haven’t really had the opportunity to try the substance. Small businesses are now connecting travellers with shopping expeditions so people can pay a visit to growers in the area as well as having the opportunity to stay in a pot friendly hotel.
It became legal to sell recreational pot in 2014 for Washington and Colorado and this is really bringing tourists into the area. In fact, Hotels.com have reported that hotel searches in Denver had shot up by over 73% when compared to the previous year during the Marijuana festival weekend. As the industry grows and grows, many are hoping that people will eventually understand the difference between Indica and Sativa strains of pot, just like many people understand the difference between a Merlot and a Chardonnay. Laws however restrict traditional forms of advertising for marijuana; so many hope that these tours will help to bring awareness on the subject. Visitors have already seen the amount of care that goes into growing these plants, but the state law stops them from giving out free samples onsite.
Either way, tours in both Colorado and Washington generally allow you to buy the pot and they also give you a place where you can comfortably consume it. Many tourists that visit the area are “baby boomers with a disposable income” and so they are very keen to try something that, for their entire life, has been illegal. This way, they can do it with someone they know they can trust.